Why Any Brand Has The Requirement Of An Animated Logo?
Digital technologies are known for bringing innovations, so design fields could evolve fast. One trend used to change another and designers is required for keeping up with modern directions and techniques.
One of the leading trends of this year was motion design. Animated elements have become one of the most crucial parts of the powerful design by delivering fresh solutions & innovative solutions. The animation is applied for numerous UI components of a digital product as well as for another graphic material.
Animated logo is known as a popular asset of brand identity and marketing. Motion designers used to turn static logos into something unique and new. Today most of the brands are continuously sharing the animated version of the logos with the world. But, why companies used to invest in logo animation? Let's know about what benefit could be brought by an animated logo to a brand and where it could be applied.
Why a brand requires an animated logo?
As soon as the trend of logo animation has taken its place, most of the small and big companies got in touch with designers. But, what is the reason for it to get popular so fast?
An animated logo is a dynamic and modern way for the presentation of a brand. It can show the character of a company and it can transfer a particular message that attracts the clients. Moreover, it is a better way of standing out from competitors since an animated logo serves with the guarantee of originality. Let's see the list of benefits that are brought by an animated logo to a brand.
It is not a secret that some of the brands are having similar logos and even more, sometimes they could also be your competitors. It might not happen on purpose but also because of the reason that brands are forced to apply some recognition elements in a logo that would serve with a hint about their services.
For bringing uniqueness to a logo, designers could add some motion. An animated logo facilitates the imagination that could go out of control. Original graphics are combined with different visual effects that used to do the creation of a unique way of perceiving the logo.
Most of the experts have an opinion that dynamic images, as well as video content, are comprehended better than static. It means these are easy to keep in your mind. A powerful animated logo is known for connecting potential customers and for drawing their attention efficiently. Some animation can also last up to 10 seconds that enhances the chances of memorizing as compared to a short glance at the static image.
The first impression of anything has a big impact on how people used to see a particular product. It takes only a few seconds for us to take the decision of whether we like something or not. Since a logo is the first representative of any brand, so it is required to making a good first impression on potential clients.
An original animated logo is a better way of surprising people and enhancing the chances that they will memorize your brand. A positive first impressions assist in attracting the interest of the users.
People are known for liking unusual and fresh ideas and an animated logo is a better way of surprising them. An effective logo animation may become a trigger for intrigue, joy, and excitement. If a logo could bring some positive emotions to the target audience, there are big chances that they will keep your brand in their memory and associate with it with something pleasant.
An animated logo is eligible in becoming a working part of a storytelling procedure. An animation can serve with a more detailed explanation of the nature of a business than a static logo could do. It used to work as a short video that is telling a unique story of a company or a product. Video content is known for easily setting an emotional connection with the viewers. Additionally, a video can be shared across the web, which means more people are eligible in seeing a logo.
Customers who may not be experts in the field of marketing still they are having a better understanding of what is trending. A huge number of popular companies which includes Google has already acquired animated versions of their logo and they proudly share it throughout the world. This is the reason that when a brand used to show that it is known to keep up with the innovations, people used to see them as the real professional.