What is meant by Micro and Macro Conversions in E-commerce?
E-commerce is one of the well-developed industries which is showing not a single sign of slowing down. In the current technological and digital world, The requirement for e-commerce is very important for building your business to new heights.
As e-commerce continues its journey at a quick pace, you are required to adopt particular approaches in your business to reach a better position in the industry. Such kind of approach is increasing the conversion rate of your e-commerce portal using standard measures.
What is meant by conversion rate?
E-commerce conversion rate is the percentage of users who land on your website and complete the desired action by making a purchase. Here user will be converted as a consumer and satisfies the sales goal of the company. A conversion has a measurable impact on businesses to identify the pitfalls of product lines, contents, user interfaces, etc.
At the bottom, we can classify the conversion process into two. That is Micro conversion and macro conversion. The final stage of the conversion is known as Macro Conversion i.e. Purchase. This is the most desirable action business wants users to take. A micro conversion is a basic step that leads the visitors to the final stage of purchase or buying a product from the portal or website.
E-commerce conversion rate is the percentage of users who land on your website and complete the desired action by making a purchase. Here user will be converted as a consumer and satisfies the sales goal of the company.
In our article, we have mentioned the advantages of monitoring micro conversion and how it can assist your business is growing.
Know your visitors
Micro conversion will serve you with a very clear picture of the visitors to your website and their activities on your eCommerce portal. You will be facilitated with a diverse pool of users to your website, but it is very crucial for you to do the figure out the route that they are heading to.
Those people who are extremely eager to gather knowledge about the career opportunities will do the navigation of the career section or career page. Those people will never be interested at all in checking out the product pages and purchasing the products that you are indulged in the offering, right?
Micro conversion assists you in finding out the perfect pool of visitors towards which you should turn your focus.
Identification and Optimization of The Key Areas
Building the exact conversion funnel is very crucial for each e-commerce business as it is the perfect way to do the analysis of the visitors and their actions that they used to take inside the website. You can do the analysis of the way in which your unique users are heading inside the portal by doing the evaluation of the right set of micro conversions.
Given below is the series of actions that are taken by the visitors or users in an e- commerce website:
- User used to land on the home page of the website (micro)
- He or she do the initiation of the search for the products which are preferable (micro)
- Users used to visit the preferred product pages (micro)
- Addition of the products to the cart (micro)
- Log in or Sign up (micro)
- Checkout (macro)
A micro conversion is known to play a very crucial role in the marketing effort of a company. Each eCommerce business must follow a pattern of micro-conversion for enhancing the business and to make it reach the top level of success. These things can assist you in doing the tracking of each of the marketing channels that you are making use of and the effectiveness of it.
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