Secrets For Bringing Back Customers Exciting Your Website & Enhance Your Conversion Rates!
How many times you have desired you could tell this thing to the visitors of your website when he or she has just scrolled throughout the pages of your website and left your website?
And after that, you have spent a huge amount of your time and effort in bringing leads and directing the visitors of your website, and they have just left your website without purchasing anything from your website or even after checking out the services that your website offers. Yes, we have a better understanding of your frustration and pain.
Are you aware that 99% of the visitors on an e-commerce platform used to leave the website without buying anything from the website? At the most, a majority of the visitors used to add products to the cart and they leave the website without clearance of the checkout. There is one good news for the e-commerce website that is those people who have left the website without buying anything, 75% of those visitors returned to the website for the second time for making a purchase.
Why do your users use to leave your website?
In order to get your visitors back to your website, you are firstly required to find out the reasons that why those users are leaving your website in the first place. A study on cart abandonment rate that is done by Baymard Institute lists the reasons for cart abandonment. The information that is garnered from 1,799 responses used to show that the top reasons for cart abandonment were Extra costs e.g. tax, fees, shipping, etc. The next reason was that the website has the requirement from users to do the creation of an account.
- Complicated Checkout Process
- Unable to see total cost
- Website errors
- Security issues
- Slow Delivery
- Unsatisfactory returns policy
- Limited payment methods
On doing analysis of these reasons, we can say that by doing some minor changes to the website, we live away from all these issues. It could go a long way to make the website more secure or to do the changes in the checkout process for doing improvement in those conversions. You could avail the assistance of your digital marketing agency for making these changes or modifications to your website or to check the security features of your online portal.
However, still we are having problems that visitors used to leave the website even before they get to reach this point. For solving this challenge, owners of the website are required to think of Exit-Intent Popups. In fact, most of the companies recommend the use of exit-intent popups for enhancing the conversion rates.
What is meant by Exit-Intent Popups?
At the starting of the blog, we have asked you the question that have you ever desired that you could tell the visitors of your website not to go. Well, these pop- ups only this thing for you! These popups are designed with a message that these will make the visitors of your website to do the navigation of other pages on the website or sign up for buying the products or services.
When you should display these popups?
Most of the visitors to the website are having to complain that these popups used to disrupt their browsing. Seriously, there is nothing more frustrating than those popups which used to cover the screen when you are going to read something that is interesting for you on the page.
But, with the help of the right exit-intent strategy, you can make use of these annoying popups for getting your visitors to spend more time and their money on your website.
If the users on your website have come from a social media post or an article that is posted elsewhere, it means that the visitors of your website are interested in your products or services. So, you are required to wait patiently till your readers come to the end of your web page, and then you are required to show them pop up. It will encourage them to signup, subscribe or avail the discounts that you are offering to them.
What should those popups say?
Now, when you have got the visitors of your website to notice the pop-up, you are required to convince them to follow up by taking positive action. There are numerous things that your popup could say such as:
- Offer discount for serving with the email ID
- Special discount coupons for special holidays or for the first-time visitors of your website
- Suggestion of other reading materials
- Suggestion of other products that are on sale on your website
- Tell the message of your brand
- Tell your users about the next sale or discount offer
- Ask your visitors to join a contest
- Join a community
- Sign up for newsletter
- Request for demo
- Give an announcement
The message on your popup will be dependent on your business, services or products, and the actual page on which visitor is at present.
Now, you are aware of all the secrets of making your users come back to your website. You can now work on enhancing the conversion rates. You can avail of the services of a reputed digital marketing company for the creation of the best exit-intent strategies regarding your business.