Professional Logo Animations For The Growth Of Your Business
A logo used to play a very important role in the determination of the overall value of a brand, and top corporations are well aware of this. This is the reason that management used to spend a lot of money on the creation of a logo.
The study conducted by the University of Loyola has found that color can assist in boosting the recognition of a brand by 80%. In today's times, most people used to related blue color with Pepsi and red color with Coca Cola.
Many people can swiftly do the recognition of a brand by just looking at the logo if any organization does its branding effectively. Now, that when you are well aware of the importance of a logo, let's know more about a logo animation.
What is meant by an animated logo?
An animated logo is a step ahead of the image-only logo or static logo, where there are not single effects over it. An animated logo is about doing an addition of effects and animation to the logo, which ranges from simple dynamic effects to a whole short video presentation.
The animated logo of a company is dependent on numerous factors such as the objective and nature of the business or brand, and so on. A person must assign a logo designing task to a motion graphic expert or a skilled animator who has a better understanding of SVG logo animations and other concepts for getting the best-animated logo for a company.
Benefits of doing the creation of an animated logo
Many big corporations have done a lot of investment in logo animation. Are they doing this much investment of money for nothing? Definitely, an animated logo looks fancy. But, is it just the main advantage of an animated logo?
Here we will reveal that why logo animation and corporate logo animation software, in general, are gaining momentum.
Many companies are having similar logos, which can serve people with no reason for taking a second look at their logo. Special thanks to animated logos, you can strike the minds of your exciting customers and potential customers.
By doing an addition of animation and special effects to your video, you can leave an impression in the minds of people. A great designer can do the addition of some motion and different visual effects that will keep your logo apart from others. There are no limitations of creativity when you are going to design an animated logo.
We are surviving in an era where attention is very scarce, this is the reason that some experts used to call our economy "an attention economy". The studies have found that an average human being is having a lesser attention span than a goldfish.
You are required to do all that you could do for capturing the attention of the users, and one of the best things that you could do is to come up with cool logo animations. The first few seconds used to decide that how people will perceive your brand and product. If your logo is outstanding, then people are much more likely to pay attention to what you are required to say.
Your potential customers and clients will definitely remember your brand if you are sending a strong signal instantly at the beginning with a powerful logo.
The content and dynamic images are easier to keep in memory than static pictures. The current research used to show that only a single minute of a video is worth 1.8 million words. Some animations could stretch up to 10 seconds. Isn't it impressive?
If you are going to display an impressive animated logo in your brand awareness campaign, they will not only pay the required attention to it, but their brand will also retain it.
The brands that are doing investment in an animated logo have found more significant outcomes after the application of logo animation in their branding strategy.
If a brand is having a strong story to tell, then people relate to the brand. When people used to watch an animated logo, they get attracted to the logo, and if you make the combination of it with a story, it can work wonders for your company.
Your customers used to spend a major chunk of their time on the world of the internet. Advertising on the internet serves you with more flexibility. By making use of the animated logo that is more suitable for your brand, you become more capable to attract users to your page and serve them with an explanation of how the logo gets connected with the cause that your company used to stand for.
You must have seen marketers who are making use of animated explainer videos for communication of their message to the world. To have an animated logo is meant that you are expressing your story and your beliefs to your potential audience ultimately when they get encountered with your brand.