10 Most Effective Banner Ad Design Tips For Getting More Clicks
If you are having hope for boosting your online traffic with banner ads, you might be asking yourself: how could I do a creation of web banner ad design that people will desire to click on? Web banner designs are focused on the systematic creation of an effective banner ad with the assistance of careful application of basic design guidelines. In this article, we have put together all the information that you require for the creation of successful web banner designs.
What is meant by web banner design?
Web banner design is among the most prolific forms of marketing which are used in the online world of today's times and that used to come in all sizes and shapes. Web banner design is all about the creation of the most clickable banner ads possible.
Banner ads are the advertisement images that are embedded on web pages that used to showcase a brand or product and link to the website of the advertiser. Most of the companies make use of them in one form or another because they are being a measurable, affordable, and effective medium for enhancing brand awareness.
So, how can you design and do the creation of web banner ads that would bring in those clicks? Given below is the list of general guidelines and tips for the creation of banner ads.
According to Google Adsense, the most successful sizes for the standard banner are
728×90px — Leaderboard
300×600px — Half Page
300×250px — Medium Rectangle
336×280px — Large Rectangle
You can purchase space on any website where your creation or design will be appeared above the fold and close to the main content of a web page.
Banner ad designs have relied upon the correct balance within each ad, so you should watch your hierarchy. Effective banner ads are created for enhancing brand awareness and for driving traffic to your website. They are having three basic components
The logo of your company must be included for building brand awareness. You are required to ensure that it is not visually dominant, but not as dominant as the value proposition or not as the call to action.
The value proposition used to showcase the product or services which you provide and calls attention itself with attractive prices and offers. You are required to think things like: "Limited time offer" or "High quality" or "50% off". This must have taken the most space in your ad and it should be the first thing that must be viewed by the eyes of the viewers.
The call to action (or CTA) is the button or text that used to invite the users to click. Phrases like "Get Started" or "Learn more" or "Watch Now" are great examples of these. This must be a clear focal point in the ads.
You are required to keep your content visual and simple. Viewers are perhaps only going to take a glance at your web banner ad for just a second.
It is dependent on the type of banner that button will often enhance the click- through rate (CTR) of your ad. If you are going to make use of them, you can place them after your copy on the lower right side in the contrasting colors. You should always keep them consistent all through the set of ads.
The eyes of the people are naturally drawn to a subject that is inside a frame. Effective banner ads are having a clearly defined frame that comes with graphics that are outstretched to the edges of the box. If your ad is white in color, it is a common practice for you to put a 1-pixel gray border around the ad.
Generally, animated types of web banner ads out-perform static banner ads, and these can be extremely effective in website banner design, but you are required to ensure that they don't distract people from the message of your ad.
You must make use of simple animations that last no more than 15 seconds, and ensure that they don't loop for more than 3 times. You are required to take into consideration to do the creation of the last frame of your animation as a clear call to action.
If your ad used to blend visually into the website where it is featured, you are more likely to earn the trust of your viewers. However, you should not make it blend in too much. Banner ads are always required to be clickable and visible.
Your banner ad will get linked to a landing page that is inclusive of your offer. You are required to ensure that your ad matches your landing page and branding so your potential customers would not get confused.
You are required to bring a sense of visual urgency to the text by making use of contrasting, bold colors. Banner ads are not always meant to be ingenious.